With cable news’ extensive media coverage, the George Zimmerman trial has become the news story of the summer.
“The summer is a slow time for national news,” Bogardus said. “Once the Supreme Court and congress end their sessions and the president goes on vacation, there isn’t a lot for the 24-hour cable networks to cover. The Zimmerman trial fills the need for new, dramatic ‘happening now’ content. It’s also a great television news story because it has most of the elements producers look for: cameras are allowed in the courtroom, emotions are running high on both sides, you have the greater racial / societal angle to talk about, and the witnesses have turned into ‘characters’ in their own right. When you combine it with the prior coverage of the shooting and Zimmerman’s arrest, it’s like watching a real-live episode of ‘Law and Order’ unfolding every day.”
To speak to Bogardus, please call John Morgan, associate vice president for public relations at Quinnipiac, at 203-206-4449 (cell) or 203-582-5359 (office).