Lauren Sardi, an assistant professor of sociology in the College of Arts and Sciences at Quinnipiac University, told the New Haven Register that hate groups are developing new community-focused ways of changing public opinion toward their favor.
“Being kind might actually work,” she told the daily newspaper. “It actually makes a lot of sense — unfortunately.”
“They’re reaching out to people who are perhaps already disenfranchised,” she said, citing greater involvement in food and toy drives. “It’s a common and useful marketing tool.”