Professor Lauren Sardi: Hate groups use acts of kindness as form of marketing

Ross,LaurenLauren Sardi, an assistant professor of sociology in the College of Arts and Sciences at Quinnipiac University, told the New Haven Register that hate groups are developing new community-focused ways of changing public opinion toward their favor.

“Being kind might actually work,” she told the daily newspaper. “It actually makes a lot of sense — unfortunately.”

“They’re reaching out to people who are perhaps already disenfranchised,” she said, citing greater involvement in food and toy drives. “It’s a common and useful marketing tool.”

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Categories: College of Arts and Sciences, News

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