Cynthia Gallatin, associate vice president for online programs at Quinnipiac University, said mobile video ads are still novel enough to make an impact on viewers.
Sixty-five percent of mobile searchers participating in a recent survey reported noticing ads, and 59 percent of those mobile users found ads useful, Gallatin told the E-Commerce Times.
Users enjoyed the ads’ relevancy, brevity and fast loading times, she said.
“I believe businesses will want to include video within their mobile ads, since consumers are using their mobile devices extensively for personal and business purposes,” Gallatin said. “This will be a phenomenal way for businesses to capture the attention of prospective customers and increase the conversion rate for action.”
Categories: QU Online