Professor Ben Bogardus tells The Christian Science Monitor: Sale of Washington Post underlines importance of recognizable brand names

Bogardus,BenBen Bogardus, chair and assistant professor of journalism in the School of Communications at Quinnipiac University, told the The Christian Science Monitor that the recent sale of the Washington Post and other big names in old media underlines the importance of recognizable brand names.

“Even digital pioneers know that a good name is priceless,” he said.

The challenge is to determine how to translate prestige into revenues, said Bogardus.

“Nobody really knows what that [business] model is,” he said.

One advantage, however, that Amazon founder and new Washington Post owner Jeff Bezos does have is time, Bogardus said.

“He can afford to take the long view and experiment,” he said.

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Categories: School of Communications

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