Disney executive encourages students to reach clients through aspirational marketing

Tony Shepherd, manager of broadcast marketing for Walt Disney Parks and Resorts, encouraged students to reach clients through aspirational marketing. (Photo by Anna Brundage ’13, MS ’15.)

Tony Shepherd, manager of broadcast marketing for Walt Disney Parks and Resorts, encouraged Quinnipiac University students across disciplines to tug at potential customers’ emotions during a presentation and meet-and-greet on Sept. 20.

“The marketing strategy is about finding the emotional and aspirational aspect,” said Shepherd. “We create the urgency to want to come. Bring your kids to Disney while it’s still magical.”

The event was sponsored by the School of Business and School of Communications at Quinnipiac University and The Walt Disney Company.

The presentation capped off a day of conversations with students in and outside of classes.


Categories: School of Business and Engineering, School of Communications

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