Tony Shepherd, manager of broadcast marketing for Walt Disney Parks and Resorts, encouraged Quinnipiac University students across disciplines to tug at potential customers’ emotions during a presentation and meet-and-greet on Sept. 20.
“The marketing strategy is about finding the emotional and aspirational aspect,” said Shepherd. “We create the urgency to want to come. Bring your kids to Disney while it’s still magical.”
The presentation capped off a day of conversations with students in and outside of classes.