“Political campaigns are a form of combat and courtship; warfare and seduction. Elect-Me campaigns reduce to Mixed Verbal Arts cage-fighting against rivals, 24/7 ‘speed-dating’ for voters’ heads and hearts. The dominant theme is warfare: With clenched fists, or a raised and then pointing finger, or stabbing hand gestures, politicians proclaim, ‘I’ll fight for you!’” wrote Cooper.
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Categories: School of Communications