Professor Rich Hanley suggests other networks could learn from ESPN’s megacast

hanleyRich Hanley, associate professor and director of the graduate journalism program in the School of Communications at Quinnipiac University, was quoted in a Hartford Business Journal article on ESPN’s BCS national championship football game’s megacast, which attracted 26.1 million viewers, the third largest audience for any program in cable television history.

During the game, ESPN offered viewers a half-dozen channels to watch and experience the game — using 16 trucks, 63 cameras and 200 employees. Programming included everything from a traditional broadcast to live tweets.

“This was the first time anything like this was ever attempted on this scale,” said  Hanley. “This is a model other networks will follow for big events.”

The approach could be successful for all major broadcasts, Hanley said.

“It allows your audience to look at the event in different formats,” he said. “It is a way to get every eyeball on your brand.”

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